Can you imagine if your brand had no video or mobile strategy? In a short time, not having a 3D and AR strategy will prompt the same level of concern.
The internet has gone spatial. Just like video and mobile changed everything for brands, 3D and AR are quickly replacing or supplementing flat digital experiences to create new opportunities for immersive consumer engagement.
Brands who fail to recognize this change or who are slow to put the infrastructure in place today to support their strategies for tomorrow will suffer.
Internally, design teams are seeing huge cost savings, reduction in carbon footprint and increased speed to market with 3D. While eCommerce has seen 3D double conversion rate, increase average cart size and reduce returns by 40%. This sea change is also creating whole new revenue streams for in-game digital asset sales and NFTs.
Every company must have a 3D strategy, today.