Fashion-tech’s big investment moment: What to watch

VNTANA, a Los Angeles startup founded in 2012 that helps brands like Hugo Boss and Adidas create and deploy 3D assets, saw its business accelerate rapidly following the onset of the pandemic.

In that time, it raised $5.8 million in funding, bringing its total raised to $8 million. It also gained new clients, and conversations with potential brand partners became easier, says co-founder and CEO Ashley Crowder. “As a 3D-based company, we went from nice to have to, ‘We need this now’. It’s been crazy — but a good crazy”

That’s become a common refrain amoung founders, who are seeing unprecedented tailwinds as the industry converts to digital channels “almost overnight:, as Crowder puts it… [Read the Article at Vogue Business]