Fashion-tech’s big investment moment: What to watch

VNTANA, a Los Angeles-based startup founded in 2012 helps brands like Hugo Boss and Adidas create and deploy optimized 3D assets for use in their e-Commerce channels, saw its business accelerate rapidly following the onset of the pandemic in 2020.

In that time, the company raised $5.8 million in new funding, bringing its total funding raised to date to a total of $8 million. It also gained several new enterprise retail clients, and found engaging in new conversations with potential brand and channel partners became easier, says co-founder and CEO Ashley Crowder. “As a 3D-based company, we went from nice to have to, ‘We need this now’. It’s been a crazy acceleration — but a good crazy”.

That’s become a common refrain among founders in the 3D, marketing, and e-Commerce space, who are all seeing unprecedented tailwinds for their ventures as the industry converts to digital channels “almost overnight”, as Crowder puts it… [Read the full Article at Vogue Business]