eCommerce Visual Merchandising Checklist for Online Stores
An eCommerce Visual Merchandising Checklist for Online Brands and Retailers
What Is eCommerce Visual Merchandising?
An eCommerce Visual Merchandising Checklist: Seven Essential Items
Add 3D and AR to Your eCommerce Visual Merchandising Strategy with Ease
An eCommerce Visual Merchandising Checklist for Online Brands and RetailersSuccessful eCommerce visual merchandising depends on following best practices and using suitable technology tools. In the previous chapters, we covered visual commerce and how you can use it to benefit your business by following eCommerce merchandising strategies. Here we’ll walk you through exactly what you need to do to implement an effective eCommerce visual merchandising plan. After reviewing just what eCommerce visual merchandising is, we’ll outline seven essential items you need to have in place for effective visual commerce. We’ll also show you how to leverage technology to implement eCommerce visual merchandising best practices.
What Is eCommerce Visual Merchandising?eCommerce visual merchandising is a digital marketing strategy that optimizes the placement and display of compelling graphics on an eCommerce site to attract customers, improve the virtual shopping experience, and increase engagement. Much like the carefully arranged window displays of a brick and mortar store, visual site merchandising serves as a potential customer’s first look at your brand identity. To effectively convey an eCommerce brand’s story, web designers use tools such as high-quality 2D images, 3D models, and augmented reality (AR) interactive shopping features. These online merchandising tools provide enhanced product visualization for shoppers, delivering a more realistic, immersive, and engaging online shopping experience that mirrors the customer experience of a physical store. These immersive customer experiences drive sales and lower returns. Incorporating visual commerce features such as 3D and AR in your online store can yield as much as 100% growth in conversion rates, with a 60% increase in average shopping cart purchase value and a 40% reduction in returns.
An eCommerce Visual Merchandising Checklist: Seven Essential ItemsTo do effective visual merchandising online, following best practices for website design and graphics display is essential. Use the visual merchandising guide below to help you optimize your site for eCommerce.
1. Website HomepageGood visual merchandising websites start with a properly designed homepage. To optimize your homepage for conversion, appeal to online shoppers by:
- Highlighting best-sellers and organizing products by theme: for example, highlighting personas, special designer collections, and seasonal collections
- Driving engagement with interactive content: incorporate video or interactive 3D models
- Highlight sales and promotions: encourage shoppers to buy with strategic emphasis on your sales and promotional campaigns
2. Category Pages and Product PagesYour category and product pages help your customers find what they’re looking for and make purchasing decisions. To optimize these pages for conversion, appeal to online shoppers by:
- Using high-quality product images, such as 3D, 360-degree, interactive product images
- Emphasizing details in product descriptions: the VNTANA 3D web viewerhotspots tool makes it easy for customers to hone in on key features visually
- Helping shoppers understand your product with immersive 3Dand AR experiences
3. Page Layout and SpeedYou may lose sales and customers when shoppers can’t load or navigate your page quickly. To deliver a great user experience, you need a fast-loading page that is easy to navigate. Making your page mobile-friendly is especially critical, so smartphone users can quickly access it and find what they’re looking for. VNTANA uses a patented algorithm to optimize website 3D images from your site so that they load quickly for customers, avoiding the slow downloads which can result from poorly designed graphics management.
4. Social ProofOnline shoppers trust other customers’ opinions, and social proof can influence their buying decisions. You can provide social proof by showcasing user-generated content on your site, product, and sales pages. Include elements such as:
- Customer testimonials
- Product reviews
- Social media mentions