Using PBR in Your 3D Model Design
Tips on Using PBR a.k.a. Physically Based Rendering in Your 3D Model Design PBR is quickly becoming a standard in 3D design. If you didn’t already know, PBR stands for physically based rendering. We are not talking beer, that’s a different PBR. PBR and photorealism go hand in hand when it comes to 3D design. […]
What is “texture baking” and why is it important?
Quick Answer: Texture baking is the process of pre-rendering lighting, shadows, and surface detail from a high-resolution 3D model and saving it as a 2D texture map applied to a lower-polygon version — dramatically reducing rendering complexity without visible quality loss. Baked textures allow complex 3D models to load and render in real time inside […]
What are texture maps and why do they matter for 3D fashion?
Quick Answer: Texture maps are 2D image files applied to the surface of a 3D model to simulate color, reflectivity, roughness, and other physical material properties. The most common types are diffuse/albedo maps (base color), roughness maps (surface smoothness), normal maps (surface detail), and metallic maps — together forming a PBR (Physically Based Rendering) material […]
3D Scanning and Photogrammetry Explained
With most of the world staying safe at home for the foreseeable future, retailers of all kinds are grappling with a new normal. One central tenet is that, for now, e-Commerce has replaced in-person shopping scenarios. Given this new reality, it’s more important than ever for retailers to create online shopping experiences that mimic what […]
3D Model Optimization and Why It’s Critical for 3D Ecommerce
3D technologies are increasingly popular in online shopping because they give consumers a better understanding of products. This in turn has proven to increase sales and reduce returns. Retailers are working overtime to develop successful 3D pipelines to implement 3D quickly. This includes optimization tools that make 3D models perform better in Augmented Reality (AR) platforms and 3D web viewers.
Top 3D File Formats for 3D Commerce, Social & More
Quick Answer: The most common 3D file formats for ecommerce and web use are GLB and GLTF (the web standard), USDZ (Apple AR), FBX (animation and game pipelines), and OBJ (universal compatibility). Each format has different use cases: GLB is ideal for web viewers and Shopify product pages, while USDZ is required for iOS AR […]