Aftermarket Parts Catalog

Turn Your CAD Files Into an Interactive Parts Catalog Your Dealers Can Actually Use

VNTANA automatically converts your existing CAD data into a 3D parts catalog with clickable exploded views, SKU-linked identification, and self-serve checkout — and we build the entire dealer portal for you. No internal web team, no engineering bottleneck, no publishing backlog.

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Why Aftermarket Parts Revenue Underperforms

Industrial OEMs invest millions in engineering their products—and then distribute that knowledge as flat PDFs and 2D explosion diagrams. The result: dealers can't find parts, support teams are overwhelmed, and customers abandon orders they should have completed themselves.

Parts Are Hard to Identify

2D diagrams and flat PDFs make identification slow. Field techs end up calling support just to confirm the right part number—and every one of those calls is a cost your company absorbs.

Your Call Center Handles Questions a Catalog Should Answer

Dealers flood inbound queues with basic parts ID questions. When a visual would answer instantly, every call is wasted time and money.

Self-Serve Checkout Breaks Without Visual Context

Text-only part search leads to abandoned sessions, wrong orders, and returns. Without visuals tied to SKUs, buyers fall back to the phone.

Catalogs Fall Out of Date

Every product update requires a manual catalog edit. Without an automated pipeline from CAD to your dealer portal, updates lag by weeks—and dealers order discontinued parts.

B2B Buyers Expect a Consumer-Grade Experience

73%
of industrial B2B buyers now purchase online
80%
of B2B buyers prefer self-serve digital touchpoints over sales rep interactions
83%
of buyers leave a site without complete product information
11x
more likely to purchase when they can visualize a product in 3D

What VNTANA Does

VNTANA converts your existing CAD files into interactive 3D parts catalogs and dealer eCommerce experiences—automatically, without any re-modeling or engineering involvement.

Your engineers built the CAD. We turn it into a parts catalog your dealers can use today.

Interactive 3D Exploded Views

Dealers and technicians click directly on a component in a 3D exploded view to see the part number, description, and an add-to-cart option. No more guessing, no more page-flipping. Parts identification that takes minutes now takes seconds.

Patented CAD Conversion engine

Automatically converts CAD files from 40+ native formats—SolidWorks, CATIA, NX, Creo, Inventor, and more—into web-ready 3D, no engineers required.

SKU and BOM Integration

Every clickable part in your 3D catalog is linked to your bill of materials, part numbers, and metadata. Dealers see the right part, the right price, and an instant path to checkout—all from a single click inside the 3D view.

Always-Current Catalog

Once live, adding new products or updated assemblies is as simple as uploading a CAD file, VNTANA handles the rest. Your catalog stays current without an IT project every time engineering ships an update.

White-Glove Implementation

You don't need an internal technical team to go live. VNTANA's implementation team handles the full build: content creation, metadata mapping, and integration directly into your eCommerce or dealer portal. You review and approve. That's it.

Don't Have a Web Team? We'll Build the Whole Thing.

Most industrial manufacturers are not software companies. You have engineers, a dealer network, and CAD files — but not a squad of web developers standing by to build and maintain a parts eCommerce portal.

That's exactly why VNTANA offers full white-glove implementation. We don't just provide the platform — we build your entire dealer-facing parts catalog website from the ground up, integrate it into your existing eCommerce or ERP systems, and hand it over ready to go live.

What "we build it" means in practice:

Full Website Design and Build

VNTANA's implementation team designs and builds your dealer portal — including layout, navigation, 3D viewer integration, parts search, and checkout flow. You don't need a web agency or an internal dev team. We deliver a production-ready site.

Automated Content Creation

We take your CAD files and bill of materials and automatically create clickable 3D parts catalogues and 2D images. No manual work from your team or photoshoots needed.

eCommerce and ERP Connection

We connect your dealer portal to your existing eCommerce platform (BigCommerce, Shopify Plus, Magento) and ERP or parts management systems (Epicor, SAP, Oracle) via API. Your catalog reflects live inventory and pricing from day one.

Ongoing Automation

No Maintenance Required After launch, your catalog stays current automatically. When engineering releases a new model, you upload the CAD file and VNTANA handles the rest. No publishing queue, no IT ticket, no dev sprint.

The Business Case for Interactive Parts Catalogs

Better parts experiences directly improve three metrics that matter: revenue, support cost, and dealer satisfaction.

Up to
94%
higher conversion with quality product imagery vs. text-only listings
In purchase decisions
67%
of B2B buyers say product images outweigh written specifications
Lower
Call Volume
of buyers leave a site without complete product information
Higher
Average order value
dealers using 3D self-serve checkout order more parts per session

AI procurement is coming, if your not selling your parts online you will not even be considered.

Works With Your Existing Stack

VNTANA integrates via API with the platforms your dealer channel and eCommerce teams already use. No ripping and replacing your current systems.

eCommerce Platforms (BigCommerce · Shopify Plus · Magento / Adobe Commerce)
ERP & Parts Systems (Epicor · SAP · Oracle)
CPQ & CRM (Salesforce CPQ · HubSpot · Microsoft Dynamics)
Native CAD Formats (SolidWorks · CATIA · NX · Creo · Inventor · JT · 35+ additional formats)

Custom integrations available via REST API and Webhooks.

Frequently Asked Questions

Everything you need to know about an interactive parts catalog.

What is an interactive parts catalog? +

An interactive parts catalog is a digital tool that lets dealers, technicians, and buyers visually identify individual components within a 3D product assembly—clicking directly on a part to see its part number, description, and ordering options. Unlike static PDFs or 2D explosion diagrams, interactive catalogs reduce parts identification errors and enable self-serve ordering without support calls.

Do we need an internal web or IT team to build the dealer portal? +

No. VNTANA offers full white-glove implementation — we design and build your entire dealer-facing parts catalog website, including 3D integration, parts search, and checkout. We also handle the connection to your eCommerce platform and ERP. Your team's only job is to review and approve. You do not need an internal web team, a development agency, or IT resources to go live.

Do I need to re-model my CAD files to use VNTANA? +

No. VNTANA works directly with your existing CAD files in their native format. We support 40+ formats including SolidWorks, CATIA, NX, Creo, and Inventor. Your files are automatically optimized for web without any manual re-modeling or preparation by your team.

How long does it take to go live? +

Implementation timelines vary by catalog size and integration complexity, but VNTANA handles the full technical build. Most customers go live significantly faster than internal builds because your team is not involved in the technical work—only in review and approval.

What eCommerce and ERP platforms does VNTANA integrate with? +

VNTANA integrates via REST API and Webhooks with major eCommerce platforms (BigCommerce, Shopify Plus, Magento) and ERP/parts systems (Epicor, SAP, Oracle), as well as CRM and CPQ platforms including Salesforce and Microsoft Dynamics. Custom integrations are available for other platforms.

What happens when we update a product or release a new model? +

Once your catalog is live, adding new products or updating existing assemblies is automated. Upload the updated CAD file to VNTANA and the platform handles optimization, SKU mapping, and publishing—without an engineering ticket or IT project.

Is VNTANA only for large OEMs? +

VNTANA works with industrial manufacturers of varying sizes. If you have CAD files and a dealer or service channel, VNTANA can turn that into an automated parts catalog experience.

Ready to Automate Your Parts Catalog?

Your CAD files are already the most complete product documentation you have. VNTANA turns them into a dealer-ready parts catalog—without engineering involvement, without manual publishing, and without rebuilding your existing stack.

Request a Demo →

We'll walk through your CAD pipeline and dealer channel setup — and show you a live example of what we build. Most customers are live faster than they expect, because we do all the work.