3D Product Viewer for Ecommerce & B2B Websites
Give shoppers and buyers interactive 3D and AR on every product page or dealer site. Higher conversion. Fewer returns. No IT project. VNTANA deploys across your full catalog — integrated with the commerce stack you already run.
Trusted by ecommerce and digital leaders at PVH, Aldo, Patagonia, Hanesbrands, Giorgio Armani, Kohler, and Bobcat
A 3D product viewer lets shoppers or buyers rotate, zoom, and interact with a product in three dimensions directly on a product page, dealer site, or B2B portal — no app or plugin required. For enterprise teams, it also needs to deploy across thousands of SKUs or product configurations, integrate with existing commerce and ERP platforms, and be managed centrally without per-product manual work. VNTANA's enterprise 3D product viewer handles all of this — for both B2C ecommerce brands and B2B manufacturers.
Source: VNTANA customer data →
Source: VNTANA customer data →
Source: VNTANA customer data →
Built for Both Ecommerce and B2B
VNTANA's 3D product viewer serves two fundamentally different buyer journeys — consumer product discovery and B2B specification and configuration — on a single platform.
Interactive 3D on Every Product Page
Fashion, footwear, furniture, and consumer goods brands use VNTANA to give shoppers the ability to rotate, zoom, and view products in AR before buying. The result is higher conversion and fewer returns — across thousands of SKUs without manual per-product work.
Typical use: Product detail pages on Shopify, Adobe Commerce, Salesforce Commerce Cloud. Mobile AR via "View in AR" button. Governed viewer templates pushed across an entire catalog from one admin dashboard.
3D Visualization for Dealer Portals and Industrial Products
Manufacturers like Bobcat use VNTANA to embed interactive 3D viewers on dealer and distributor websites, letting buyers inspect heavy equipment, machinery, and industrial products in detail — including configuration options, attachment views, and spec-level visualization — without needing a physical unit on site.
Typical use: Dealer and distributor web portals, product configurators, sales enablement tools, and trade show digital experiences. Integrates with ERP and product data management systems via API.
3D and AR for High-Consideration Purchases
Brands like Kohler use 3D product viewers to help consumers visualize fixtures, fittings, and home products in context before purchase — reducing the uncertainty that drives returns on expensive, high-consideration items. AR lets shoppers place a product in their actual space using their phone.
Typical use: Product pages for fixtures, appliances, and décor. AR visualization on mobile. Integration with existing ecommerce platforms and retail partner sites.
One Platform. Every Channel.
Large enterprises with both DTC and wholesale/dealer channels use VNTANA to manage a single 3D asset library that powers multiple web properties, retailer product pages, sales tools, and trade marketing — with centralized brand governance across all of them.
Typical use: Global brand with DTC site + retail partner portals + international dealer networks. Single admin dashboard controls viewer settings across all channels. SOC 2 certified for enterprise security requirements.
Adding 3D to a Website Sounds Simple.
Scaling It Is the Hard Part.
Enterprise ecommerce and B2B teams hit the same three walls when they try to deploy 3D across a real catalog or product portfolio.
"We'd have to manually process every SKU or product model."
Your 3D files come from design teams, CAD, or agencies — in different formats, different sizes, and not web-ready. Someone has to touch every file before it can go live.
"IT said it would take 6 months to integrate."
Standalone 3D tools don't plug into your commerce platform, PIM, DAM, or ERP. Every integration becomes a bespoke engineering project competing with your roadmap.
"Brand can't govern it at this scale."
With thousands of SKUs or product configurations across regions and channels, maintaining consistent lighting, backgrounds, and viewer settings without per-product manual work is impossible in most tools.
From Your 3D Files to a Live Viewer
in 3 Steps
VNTANA handles the full pipeline — from your existing 3D source files to a governed, live interactive viewer on every product page or dealer site.
Connect Your 3D Content Source
VNTANA pulls files directly from your PLM, PIM, DAM, ERP, or design tools. No manual uploads. No file prep work from your team. Every major format supported — including CAD files used by manufacturers.
Auto-Optimize and Configure
VNTANA's patented engine compresses every file for fast web delivery automatically — up to 99% file size reduction with no visual quality loss. Set your lighting, backgrounds, camera rules, and hotspots once. They apply across your entire catalog instantly.
Publish to Your Platform
Deploy to your ecommerce platform, dealer portal, or any web environment via native integration or REST API. AR launches automatically on mobile — no app required. Your teams don't need to rebuild anything.
Works With the Platform
You Already Use
VNTANA has native integrations with the leading ecommerce and B2B platforms. Your existing platform doesn't change — VNTANA connects to it.
Shopify & Shopify Plus
Add an interactive 3D product viewer to any Shopify product page without custom development. VNTANA's Shopify integration supports bulk deployment across your full catalog, centralized viewer settings, and automatic AR on iOS and Android.
- Install the VNTANA app from the Shopify App Store
- Connect your 3D asset source (upload, DAM, or PLM)
- Configure viewer settings once — apply across all products
- 3D viewer and AR go live on every product detail page
Adobe Commerce (Magento)
VNTANA's Adobe Commerce integration deploys 3D product viewers at catalog scale — with full support for multi-store, multi-language, and multi-region configurations. Viewer settings are managed from VNTANA's admin and pushed to all Adobe Commerce storefronts.
- Install the VNTANA extension via Composer or Marketplace
- Map your 3D assets to product SKUs via the admin panel
- Set global viewer templates (lighting, backgrounds, AR)
- Viewer deploys across all configured stores automatically
Salesforce Commerce Cloud
VNTANA's Salesforce Commerce Cloud cartridge integrates directly with SFCC's product catalog, enabling 3D and AR on product pages across enterprise storefronts. Used by fashion and apparel brands at global scale.
- Deploy the VNTANA SFCC cartridge to your storefront
- Connect 3D assets to product records via the Business Manager
- Configure viewer appearance from VNTANA's admin dashboard
- 3D viewer appears automatically on all mapped product pages
WooCommerce, Headless & Custom Builds
VNTANA's REST API and NPM package support any web environment — including WooCommerce, headless commerce builds, and custom B2B dealer portals. Full programmatic control over viewer configuration, asset management, and AR generation.
- Install the VNTANA NPM package or call the REST API directly
- Pass your 3D asset URL and viewer config as parameters
- Embed the viewer in any product page, portal, or web app
- AR and optimization handled automatically by VNTANA's CDN
Also integrates with: SAP Commerce Cloud · BigCommerce · Commercetools · PIM/PLM systems · Custom ERP via API
What VNTANA Means for
Digital, Ecommerce & IT Leaders
The same platform serves your ecommerce and marketing goals and your IT team's requirements — so both say yes.
Better product experiences. Faster.
No rip-and-replace. No surprise scope.
What Teams Achieve
With VNTANA's 3D Viewer
Results from enterprise ecommerce, B2B, and digital teams across fashion, industrial equipment, consumer goods, and home products.
"VNTANA transformed how we manage and distribute product content. We've cut our time-to-market by 60% and our teams finally have a single source of truth."
Read the full case study →"We deployed across our full catalog without rebuilding our commerce stack. Our digital team controls viewer settings without involving engineering."
Read the full case study →"Our dealers can now show buyers every configuration and attachment option interactively. It's changed how our sales teams present product — and how buyers make decisions."
Read the full case study →Every Feature Your Team Needs
Already Built In
No add-ons, no extra licensing. Every capability below is included for every enterprise account — ecommerce and B2B.
AR Built In — No App Required
Automatic USDZ (iOS) and GLB (Android) generation on every asset. Shoppers or buyers launch AR directly from the product page — zero friction, zero app download.
iOS + AndroidPatented Auto-Optimization
Files reduce by up to 99% in size automatically on upload — no manual compression or pre-processing from your design or 3D team. Fast load times on all devices globally.
Up to 99% compressionAnimated Hotspots
Click-to-reveal callouts templated across product lines or equipment models. Highlight materials, key features, or configuration options — set once at the template level, not per-SKU.
Template governedCentralized Brand Governance
Studio lighting, background rules, zoom limits, and camera angles configured once at the admin level — pushed across your entire catalog or product portfolio automatically.
Native Commerce & ERP Integrations
Shopify, Adobe Commerce, Salesforce CC, SAP, WooCommerce, PIM platforms, headless builds, and B2B dealer portals — VNTANA connects via native integration or REST API.
Enterprise Security & IP Protection
SOC 2 certified. Geometry is restructured before web publishing to protect sensitive design IP — critical for manufacturers with proprietary product designs. Role-based access controls throughout.
VNTANA vs. Alternatives
Enterprise Teams Typically Evaluate
How VNTANA stacks up against the other options ecommerce and B2B digital leaders bring to the table.
| Capability | Threekit | Sketchfab Enterprise | Build In-House | VNTANA |
|---|---|---|---|---|
| Works with existing commerce or dealer stack | Limited | Limited | Custom dev | ✓ Native |
| B2B dealer portal support | Limited | — | Custom dev | ✓ Yes |
| Bulk governance — configure once, push everywhere | Partial | — | — | ✓ Full |
| Auto 3D file optimization (no manual prep) | — | — | — | ✓ Patented |
| AR built in on all plans | Add-on cost | Premium only | Manual build | ✓ Included |
| Marketing team controls viewer (no IT needed) | Partial | Partial | — | ✓ Yes |
| SOC 2 certified + IP protection | Varies | — | DIY | ✓ Yes |
| Typical time to deploy | 3–6 mo | Variable | 6–12 mo | 4–8 weeks |
Common Questions About
VNTANA's 3D Product Viewer
Straight answers for ecommerce, B2B digital, and IT leaders evaluating 3D product viewer platforms.
Ready to Add a 3D Product Viewer
to Your Website?
Talk to an enterprise specialist. We'll show you VNTANA running on a catalog or product portfolio like yours — and walk through what deployment looks like for your team and platform.
Trusted by ecommerce and B2B digital leaders at PVH, Aldo, Patagonia, Kohler, Bobcat, Hanesbrands, and Giorgio Armani