Industry-First Experience Provides Consumers a Personalized and Frictionless Mixed Reality Shopping Experience

BLOOMINGTON, Minn., Dec. 11, 2018 VNTANA, a leading mixed reality company, and Mall of America®, today announced a collaboration with the launch of the first-ever Shopping Hologram Concierge to bring consumers a personalized and frictionless shopping experience this holiday season. The industry-first experience allows shoppers to ask Ellie, Mall of America’s Shopping Hologram Concierge for gift advice and other shopping needs giving consumers a personalized shopping experience in America’s largest retail and entertainment destination. For example, Ellie will list out gifting categories such as “teen” or “husband” and you can choose what category you’d like her to help you with. Ellie will ask you additional questions to help you pick the perfect gift.

The Shopping Hologram Concierge is powered by VNTANA’s patented software platform that allows anyone to connect an existing chatbot (i.e. Microsoft Azure, Amazon Alexa, IBM Watson, Satisfi Labs or others) with a 3D model to create an intelligent avatar that can assist consumers in a number of ways that could include answering questions, scheduling appointments, giving directions, and even helping with purchases. The software platform allows retailers to easily create interactive experiences that sync with their CRM system to provide a more personalized experience for their customers while generating leads.

“Consumer engagement is a key component in the madness of holiday shopping, it is essential for retail outlets to curate personal and engaging experiences for shoppers,” said Ashley Crowder, CEO and Co-Founder of VNTANA.  “Our collaboration is a great example of how tech-forward companies like Mall of America are optimizing sales with mixed reality to capture consumer’s interactions, while providing amazing customer service.”

Mall of America partnered with VNTANA to bring cutting-edge technology into the shopping experience to develop attractive experiences that seamlessly connect the online to offline. This latest visualization of an AI personality is a part of Mall of America’s continuous digital transformation for retail, connecting their existing AI chatbot powered by Satisfi Labs to VNTANA’s platform.

“At our core, Mall of America is an experiential retail destination and we are thrilled to work with VNTANA to deliver this unique hologram experience throughout our holiday season,” said Sarah Townes, VP of marketing at Mall of America. “VNTANA’s hologram technology is a great way to capitalize on our multi-channel chatbot we launched last year and provides yet another interaction for guests to experience that not only offers a fun interaction but also assistance to those searching for gift ideas this holiday season.”

The Shopping Hologram Concierge will be live throughout the holiday season located at Mall of America’s Holiday Cottage on North.


VNTANA ( is an end to end solution for premium mixed reality experiences to engage consumers. VNTANA’s patented platform has automated experience creation tools that make it fast & easy to create highly personalized, branded mixed reality experiences. The platform automatically collects data with facial tracking and post interaction online engagement tools to provide an accurate 360° view of consumer interactions while syncing the data with existing marketing automation tools & CRM’s. VNTANA’s technology has been used by many Fortune 500 brands including Pepsi, Nike, Microsoft, Intel, Mercedes-Benz, Lexus, and others and is applicable globally across multiple industries including advertising, retail, business communications, sports, and automotive. VNTANA is headquartered in Los Angeles, CA.

About Mall of America®
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.


Natascha French
[email protected]