Industrial Manufacturing

Digital asset management for manufacturing, without the manual work

VNTANA is digital asset management for manufacturing that turns CAD and engineering data into usable sales and marketing content — replacing manual optimization pipelines and agencies so manufacturers scale downstream systems without adding specialized headcount.

Manual pipelines break at engineering scale

Engineering CAD isn't usable downstream

CAD files require heavy manual work before they're ready for sales, training, or service

Specialized defeaturing doesn't scale

Optimization demands engineering expertise that can't keep pace with business needs

Teams repeatedly redo the same work

Without shared systems, every team builds their own content and workarounds

Manual QA slows delivery and adds risk

Hand-offs between teams introduce errors and bottlenecks at scale

Manual pipelines don't just slow manufacturers down — at scale, they become impossible.

Why This Keeps Breaking

Most manufacturers don't have a single owner for downstream product content. Different teams build their own endpoints, scripts, and shortcuts — with no shared maintenance model. Over time, systems fragment, and manual work multiplies.

Replace manual pipelines with automated content generation

VNTANA replaces manual, human-dependent workflows with automated transformation and distribution - digital asset management for manufacturing that keeps every team working from the same trusted product content.

Engineering CAD

Single source

VNTANA

Automated pipeline

Sales
Training
Service
Marketing
AR/VR
BIM
Simulation
Robotics
3D/CAD Engineering

One pipeline. Many consumers. No manual rebuilds.

Engineering owns the pipeline. Everyone else consumes ready-to-use content.

Built for industrial scale

Built for CAD-first organizations

Transform

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  • Automatically convert CAD & STEP to clickable web 3D walkthroughs
  • Intelligent defeaturing and file reduction
  • Generate all images and videos for sales and marketing from a single CAD source
  • Preserve original source files for traceability
This work cannot scale manually — and we've removed it from the critical path without breaking engineering intent.

Orchestrate

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  • Central system of record for product content
  • Metadata tied to engineering truth
  • QA and approval workflows across teams
  • Role-based access control and audit trails
  • Keep geometry, materials, and metadata linked — even as assets move across systems and formats
Designed for one owner and many consumers — one team manages the pipeline, everyone else consumes ready-to-use content.

Activate

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  • Publish to your website, sales portals, dealer portals, learning management systems,and service tools
  • Open APIs connect PLM, ERP, PIM, CMS, DAM, and custom systems
  • Automatically update downstream systems when content changes
One source powers every downstream use — without rebuilding.

Turn product content into training-ready data for physical AI

Physical AI requires consistent, machine-ready product data. As digital asset management for manufacturing, VNTANA automatically prepares CAD and 3D assets for simulation and synthetic training - using the same automated pipelines that power sales, training, and service.

Astec Proof Point

Astec uses VNTANA with NVIDIA Omniverse to generate synthetic data that improves real-world robotics.

→ Read the case study

Automation is the prerequisite for AI.

Manual work can't scale

Automation ensures repeatability

Same assets power humans and machines

Physical AI doesn't introduce a new content problem —
it exposes the one manufacturers already have.

More than a DAM - digital asset management for manufacturing

Generic DAMs

Built for marketing assets, not engineering CAD

Require manual optimization and preparation

Limited integration with PLM and ERP systems

No engineering-grade traceability

Scale through added headcount

Doesn't support 3D or native CAD files

VNTANA

Automation replaces manual optimization

Built for CAD-originated product content

Engineering-grade accuracy and traceability

Enterprise governance (QA, approvals, roles)

Open architecture — no rip and replace

Scales with product complexity and volume

Designed for engineering ownership with enterprise-wide consumption

For every team that touches product content

Engineering / PLM

Downstream-ready derivatives from CAD without manual defeaturing

IT & Architecture

One system, open APIs, governed scale without custom development

Operations

Reduce rework and bottlenecks with automated content pipelines

Sales & Dealers

Accurate, interactive product content that closes deals faster

Training & Service

Consistent visuals and documentation across all training materials

Robotics & AI Teams

Simulation-ready content for physical AI and synthetic data generation

How Astec replaced an unscalable manual process with an automated operating model

Manual optimization was not scalable

Complex industrial equipment required specialized engineering time that couldn't keep pace with business needs

VNTANA automated defeaturing and derivatives

Automated transformation replaced weeks of manual work with seconds of processing time

One trusted source replaced fragmented workflows

Single platform now serves sales, training, service, and AI teams from the same assets

Assets now power sales, marketing, training, and robotics

Same optimized content feeds NVIDIA Omniverse for physical AI development

Built to integrate with your engineering ecosystem

PLM Systems

Windchill, Teamcenter, 3DEXPERIENCE

ERP / PIM / CMS

SAP, Oracle, Salsify, Adobe AEM

CAD & Simulation

Siemens, Autodesk, Dassault, Ansys, Altair

Physical AI & Simulation

NVIDIA Omniverse, Unreal Engine, Unity

Custom Systems

Open APIs for proprietary tools and workflows

Enterprise Ready

SOC 2 Type II Certified

Enterprise security and compliance

Cloud-Native Architecture

Microservices built for scale

Role-Based Governance

Fine-grained access control and audit trails

Ready to automate product content at industrial scale?

See how manufacturers replace manual pipelines and prepare for the future of automation and physical AI.

Request a Demo
FAQ

FAQs About Manufacturing Digital Asset Management

Common questions about digital asset management for manufacturing – and how VNTANA approaches it.

What is digital asset management for manufacturing?

Digital asset management for manufacturing is how a manufacturer stores, governs, and distributes the product content that originates in engineering – CAD, 3D, and the derivatives every downstream team needs. Unlike a marketing DAM, it has to ingest native CAD, optimize it automatically, and keep it tied to engineering truth. VNTANA is digital asset management for manufacturers whose product content starts as CAD and has to reach sales, training, service, and simulation without manual rework.

How does enterprise DAM software for manufacturers work?

Enterprise DAM software for manufacturers works by taking engineering CAD as the single source, automatically optimizing and converting it into downstream-ready derivatives, routing everything through QA and approvals, and publishing to the tools each team already uses through open APIs. When the source changes, connected systems update automatically – so no team rebuilds the same asset by hand.

What challenges does a digital asset management system solve?

A digital asset management system removes the manual work that breaks at engineering scale: CAD that isn't usable downstream, specialized defeaturing that can't keep pace, teams redoing the same work, and manual QA that adds risk. It gives manufacturers one governed source of product content, so sales, service, training, and AI teams all pull from the same trusted assets.

Who needs manufacturing digital asset management?

Manufacturers whose product content originates in CAD and has to reach many downstream teams – sales, dealers, training, service, and increasingly robotics and physical AI. If manual optimization, fragmented endpoints, or added headcount are the limits on scaling, that's the signal. VNTANA is the digital asset management manufacturing teams can standardize on to make CAD usable everywhere, automatically.

Where to start with VNTANA?

Start with one high-value workflow – turning a set of real CAD files into downstream-ready content for sales or training – and prove it end to end. Because the pipeline is automated, value shows up in the first cycle, and expanding to new teams and use cases is a configuration step, not another manual build. The fastest way to begin is to book a demo.

Can a marketing DAM manage CAD and 3D files?

Not at the pipeline level. Marketing DAMs are built to store finished images and video; they can hold a 3D file, but they can't ingest native CAD, optimize it for downstream use, standardize it, or keep it tied to engineering truth. That's the gap VNTANA fills – and it connects to the DAM you already run, so it adds the CAD capability instead of replacing your stack.

How does VNTANA keep proprietary CAD data secure?

VNTANA automatically strips proprietary geometry and metadata before any content is shared externally, so engineering doesn't have to gatekeep every file. It's SOC 2 Type II certified with role-based access and audit trails, and for the most sensitive environments the optimization engine can run on-prem or in a private cloud via Docker – so CAD never has to leave your environment to become usable.