Fashion & Footwear

Automate and scale product content across every season

VNTANA is the product content orchestration platform for fashion and footwear brands. We connect and automate all product content — 3D, CAD, images, video, materials, trims, avatars, line sheets, and downstream assets — so design, product, creative, wholesale, and vendors work from one trusted source instead of recreating the same work every season.

Fashion moves fast. Your content workflows don't.

Fashion organizations invest heavily in product development, yet product content is fragmented:

  • 3D, CAD, visuals, materials, and trims live in different systems
  • Assets aren't accessible to downstream teams or vendors
  • Versions across design, creative, and merchandising aren't tracked
  • Carry-over products are rebuilt instead of reused
  • Manual exports, renders, and approvals slow launches

The result?

Downstream teams rebuild work that already exists — simply because they can't find or trust it.

Manual pipelines can't scale to modern fashion cycles.

Put fashion content on autopilot

Design reviews & milestone meetings

One trusted product view — designs, visuals, materials, and prior versions — so decisions are made with full context.

Product development & carry-over styles

Carry-over products stay connected across seasons, making content easy to find, reuse, and build on.

Creative & marketing

Downstream teams reuse approved assets instead of rebuilding or guessing which version is correct.

Vendor collaboration

Centralized submissions with visibility, versioning, and approvals — no email or shared-drive chaos.

Built for fashion scale

Transform

  • Automatically convert and prepare product content, including 3D
  • Generate consistent visuals across colorways and materials
  • Prep once, reuse everywhere

Orchestrate

  • Central hub for styles, materials, trims, and assets
  • QA and approvals across design, vendors, merchandising, and digital
  • Version control across seasons and revisions

Activate

  • Publish to wholesale, sales tools, and eCommerce
  • Open APIs connect PLM, PIM, CMS, and DAM
  • Trigger updates via workflows and webhooks

Start where fashion starts: inside design tools

VNTANA integrates directly with tools like CLO and Browzwear, allowing designers to pull approved assets and check updated designs back in — without breaking their workflow.

Access existing product content

Pull approved assets directly from VNTANA into your design environment

Check in updates with version control

Save new versions without leaving your design tools

Keep all assets connected

Maintain relationships as styles evolve across seasons

Centralization only works when it starts in design tools.

Make AI-powered content workflows practical - and safe

AI only works when product content is clean, consistent, and connected.

Fashion teams want to experiment with AI — from image generation to virtual models and campaign variations — but fragmented content makes AI unreliable.

VNTANA prepares and orchestrates product content so teams can test, compare, and deploy AI outputs using trusted source assets, with governance built in.

What This Enables

  • Plug content into AI image and generation tools
  • Test variations across styles and colorways
  • Compare AI outputs to approved source assets
  • Govern what gets approved, published, or discarded

VNTANA doesn't replace creative tools — it makes AI usable at enterprise scale.

More than a DAM
— built for product-centric fashion teams

Product-first workflows across all content types

Built for the complexity of fashion product content, not just marketing imagery

Reuse content across seasons and channels

Stop rebuilding content every collection — transform once, activate everywhere

Eliminate re-rendering and duplicated work

Automated transformation means no more manual exports or format conversions

Enterprise DAM without marketing-only constraints

Flexible enough for creators and downstream consumers across your entire organization

Enable AI experimentation without losing control

Clean, governed content that feeds AI tools while maintaining brand integrity and approval workflows

Built for every team bringing product to market

Design & Product

Simplify product content → downstream with automated optimization and version control

Merchandising & Wholesale

Consistent visuals and product context, instantly ready for line sheets and buyer portals

Digital & eCommerce

Faster product launches with richer, reusable content including AR and interactive experiences

Marketing

Reuse product content across campaigns and AI-generated variations without rebuilding assets

IT & Platform Teams

One system, open APIs, governance built in — no rip-and-replace of existing tech stack

Fits into your existing fashion ecosystem

PLM

PTC FlexPLM, Centric

Merchandising & Wholesale

VibeIQ, NuOrder, Joor

DAM

Bynder, Orange Logic, AEM, Acquia

PIM / CMS

Salsify, InRiver

eCommerce Platforms

Shopify, Adobe, Salesforce, BigCommerce, Google Shopping, Amazon

AI Tools

Image generation, virtual photography, content testing

No rip-and-replace. VNTANA orchestrates what you already use.

Enterprise Ready

SOC 2 Type II Certified

Enterprise security and compliance

Cloud-Native Architecture

Microservices built for scale

Role-Based Governance

Fine-grained access control and audit trails

Ready to scale fashion content — and AI experimentation — without scaling headcount?

See how leading apparel and footwear brands automate product content from design to customer.

Request a Fashion Demo