
Product Page Optimization for Manufacturers: 15-Step Guide
This PDP checklist breaks product page optimization into 15 steps, from images and copy to 3D, AR, and AI search. See what lifts ecom conversions.

This PDP checklist breaks product page optimization into 15 steps, from images and copy to 3D, AR, and AI search. See what lifts ecom conversions.

Last Updated: May 25, 2026 Product returns are now one of the largest cost centers in ecommerce. U.S. retail returns hit $849.9 billion in 2025, and online return rates average 20.8% in 2026, more than double the rate seen in physical stores. For consumer goods

Unless you’re selling sweatpants, which sold out 80 percent faster in April versus February this year, most fashion retailers face a dire spring and summer. J.C. Penney is the most recent casualty amongst retail giants, joining Nieman Marcus, Macy’s M and others in filing for bankruptcy. Meanwhile, April retail

3D and AR are proven to increase conversion rates, but how do you get started with 3D Commerce and do it at scale? This is a question that many brands and retailers are trying to answer today, and there’s a good reason for it: Augmented

A Los Angeles-based startup is changing the way people shop online. VNTANA’s software powers 3D shopping experiences. Co-founder and CEO Ashley Crowder explains how it all works on “Bloomberg Technology.” VNTANA CEO Ashley Crowder talks with Bloomberg about how VNTANA’s 3D Commerce Platform is changing