Augmented Reality Definition: What is Augmented Reality? Augmented reality, more commonly referred to as AR, is a three-dimensional (3D) interactive experience that allows consumers to combine computer-generated projections with a view of the real world. Augmented reality uses have exploded in recent years, with consumers now able
LOS ANGELES — VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of
Augmented Reality Shopping Is Transforming the Buying Experience Augmented reality shopping is changing the way consumers buy products and services online, and retailers are adopting innovative ways to deliver buyers a satisfying AR experience. From interactive 3D models on ecommerce sites to virtual product try-on,
Integration with VNTANA Improves JOOR User Experience and Increases Wholesale Sales Los Angeles, CA — (November 2, 2021) – VNTANA, the industry leader in 3D ecommerce technology today announces its partnership with JOOR, the world’s leading wholesale management platform. The partnership is founded on an
LOS ANGELES–(BUSINESS WIRE)–VNTANA, the industry leader in 3D Content Management Software (CMS), today announces its latest round of funding, which will be used to scale and continue recruitment of the top talent across the organization. The oversubscribed round included participation by notable investors including Mark
We are proud to announce our latest round of funding and some exciting new investors. This latest injection of capital is already helping VNTANA expand our Sales, Customer Success, Marketing, and Engineering teams as we increase the velocity on our mission to make 3D E-Commerce
VNTANA, the industry leader in 3D Content Management Software (CMS), today announced a new partnership with Browzwear, a pioneer of 3D technology for the fashion industry. This new partnership is designed to make 3D asset use across e-commerce, social media, and B2B sales simple and
3D is no longer optional, just like video is standard today, having 3D as part of your storefront is soon going to be mandatory because it’s driving real results. 3D is proven to double online conversion rate while reducing returns by 40% because it gives
As more brands and retailers pursue extended Digital Transformation (DX) strategies, significant barriers have emerged: 3D assets created for internal and supply chain collaboration are unsuited to use elsewhere, being stored in incompatible file formats and different, disconnected data sources. The file sizes of these
What is “texture baking” and why is it important? Texture baking is the process of transferring texture data from one 3D model to another 3D model. Generally speaking, people are doing this when they are trying to take a high-poly model and convert it to
