3D and augmented reality are buzzwords that are getting used more and more these days. And for good reason. 3D has been proven to increase conversion rates by up to 2x and reduce returns by 40%. According to a recent study by Deloitte and Snap,
What is Photogrammetry and How Can You Use it to Create 3D Models? Photogrammetry is the process of taking multiple pictures of an object and stitching them together to create a digital 3D model. There are various software programs available for photogrammetry, which have continued
Technology is constantly changing and evolving how we do business. Just as video content has been known to increase sales and is now a standard in the business world for advertising, social media and more, 3D is increasingly becoming the standard for today’s marketing and
VNTANA, the industry leader in 3D Content Management Software (CMS), today announced a new partnership with Browzwear, a pioneer of 3D technology for the fashion industry. This new partnership is designed to make 3D asset use across e-commerce, social media, and B2B sales simple and
Top Tips from Shopify, Google and Walmart 3D and Augmented Reality (AR) models for ecommerce are quickly becoming mainstream for today’s leading brands. These new technologies are driving significant improvements in ROI for brands of all sizes –increasing conversion rates by up to 94%, and
While in fashion avatars are used to make sure trim and fit are right, there are many opportunities to use these avatars outside of the norm that can help expand your brand, increase sales and so much more. Avatars are being used in gaming, fashion
3D is no longer optional, just like video is standard today, having 3D as part of your storefront is soon going to be mandatory because it’s driving real results. 3D is proven to double online conversion rate while reducing returns by 40% because it gives
As more brands and retailers pursue extended Digital Transformation (DX) strategies, significant barriers have emerged: 3D assets created for internal and supply chain collaboration are unsuited to use elsewhere, being stored in incompatible file formats and different, disconnected data sources. The file sizes of these
What is “texture baking” and why is it important? Texture baking is the process of transferring texture data from one 3D model to another 3D model. Generally speaking, people are doing this when they are trying to take a high-poly model and convert it to
Texture maps are essential to make your 3D images look real. They are applied to 3D models to create special effects, patterns or repeating textures. There are many different types of texture maps, but they all fall within two categories; PBR or Non-PBR. PBR stands
