Category: 3d

How 3D Models & XR are Changing Training

In their first guest piece for the VNTANA blog, Cortney Harding, CEO and Founder of the award-winning XR agency, Friends with Holograms, discusses the importance of high-quality 3D models and their innovative use in AR and VR training. Friends with Holograms is a transformational VR/AR

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Using PBR in Your 3D Model Design

Tips on Using PBR a.k.a. Physically Based Rendering in Your 3D Model Design PBR is quickly becoming a standard in 3D design. If you didn’t already know, PBR stands for physically based rendering. We are not talking beer, that’s a different PBR. PBR and photorealism

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Rethinking & Reordering Your Go-To-Market Strategy

Despite all the technological advances in the retail industry over the past few decades, the fundamental go-to-market (GTM) model is still broken. We design products, manufacture them, and then hope that we correctly picked the styles people want at the correct quantities. There’s a better

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Using Photogrammetry for 3D Sales and Marketing Assets

What is Photogrammetry and How Can You Use it to Create 3D Models?  Photogrammetry is the process of taking multiple pictures of an object and stitching them together to create a digital 3D model. There are various software programs available for photogrammetry, which have continued

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How to Use 3D to Sell More with B2B Digital Showrooms

Technology is constantly changing and evolving how we do business. Just as video content has been known to increase sales and is now a standard in the business world for advertising, social media and more, 3D is increasingly becoming the standard for today’s marketing and

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How to Scale Your 3D Workflow for Ecommerce

Top Tips from Shopify, Google and Walmart 3D and Augmented Reality (AR) models for ecommerce are quickly becoming mainstream for today’s leading brands. These new technologies are driving significant improvements in ROI for brands of all sizes –increasing conversion rates by up to 94%, and

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Avatars and Meta Humans in Fashion and Gaming

How To Use Avatars in 3D Fashion & Gaming

While in fashion avatars are used to make sure trim and fit are right, there are many opportunities to use these avatars outside of the norm that can help expand your brand, increase sales and so much more. Avatars are being used in gaming, fashion

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The Benefits of 3D for B2B Sales

3D is no longer optional, just like video is standard today, having 3D as part of your storefront is soon going to be mandatory because it’s driving real results. 3D is proven to double online conversion rate while reducing returns by 40% because it gives

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