As 3D content becomes the foundation of digital transformation across industries, many teams are hitting the same roadblock: file format chaos. From FBX and USDZ to GLB and native CAD, 3D assets come in many forms. They’re created in tools as varied as SolidWorks, CLO,
For today’s manufacturers, 3D CAD models represent a goldmine of product data – but one that’s often locked away in formats that most of your organization can’t access. While engineering teams can work with native CAD files in programs like SolidWorks or CATIA, these complex
The digital revolution continues to transform industries at an unprecedented pace. Among the most impactful innovations are 3D design and digital twins. These technologies are not just evolving—they are reshaping the way businesses operate, creating efficiencies, and unlocking new opportunities across sectors like manufacturing, eCommerce,
In 2025, the landscape of B2B sales is undergoing a transformative shift, with 3D models playing a pivotal role in revolutionizing how businesses present, market, and sell their products. Once considered a tool exclusive to engineers and product designers, 3D technology has now become a
In the ever-evolving realm of industrial manufacturing, precision and efficiency remain paramount. With advancements in technology, the incorporation of 3D model viewers has become indispensable for manufacturers striving for excellence. These tools serve not only as a medium for visualization but also as a catalyst
In today’s digital landscape, 3D visualization has become a cornerstone of e-commerce, product design, and interactive marketing. As more companies recognize the value of 3D assets, many are considering building their own 3D web viewers. However, this endeavor is often far more complex and resource-intensive
WebXR is a transformative development in the technology world. It is forging a new path toward the next frontier in the realm of reality—what some are calling “extended reality,” or XR. The term encompasses a variety of experiences: virtual reality (VR), augmented reality (AR), and
Introduction As 3D and augmented reality experiences continue to expand across the web, implementing 3D models and virtual try-ons have become key parts of many ecommerce strategies. Retailers and brands aim to showcase products in more engaging, interactive ways to connect with digitally-savvy customers. The
The evolution of consumer and business purchasing behavior is continually shaped by technological advancements. In this era, where online shopping has become increasingly prevalent, businesses are exploring innovative ways to enhance the buying process and reduce uncertainty. A key solution that has gained prominence in
On December 14, 2023, Amazon made a huge step forward by supporting 3D natively within Amazon shops. This has been a long time in the making, but it’s not hard to see why they decided to make this move. Here are some stats on just how powerful adding 3D & AR to Amazon can be for your business:
