Note: This article has been updated for 2023. It’s Easier Than You Think Wondering how to embed a 3D model in your website? With augmented reality (AR) becoming more mainstream every year, consumers and B2B buyers increasingly expect sites to provide 3D product previews. If
Anyone who’s participated in or led a product training session for sales associates is familiar with the limitations of the conventional video formats to convey the look and feel of a product. Video overviews and spec sheets leave much to be desired in terms of
3D model optimization is a key part of preparing 3D assets for ecommerce – whether on websites or for augmented reality. It can help to improve file size, load time, and also ensure that assets are ready for AR and web-based 3D experiences. We wanted
Quick Answer: A 3D website incorporates interactive three-dimensional elements — product viewers, immersive backgrounds, animated objects, or full virtual environments — to create a richer online experience than standard 2D pages. For ecommerce, the most impactful use of 3D websites is embedding interactive product viewers
Augmented Reality 3D Model Apps: Benefits, Challenges, and Solutions Augmented reality 3D model technology can provide eCommerce site visitors with exceptionally engaging experiences. Visitors can see your products from multiple angles, try them virtually, or preview how they look in their homes. This makes products
With 3D rendering increasingly being used in the fashion industry, we wanted to learn more about how brands can utilize it, and what the future holds for this technology. In this VNTANA Live discussion, we welcomed Yazan Malkosh, Founder and CEO at Swatchbook, Anna Violette,
What is 3D Model Optimization? 3D Model Optimization is the process of reducing the complexity and size of a 3D model without affecting its visual quality. This can be done by removing unnecessary geometry, optimizing texture maps and reducing polygon count. Why is
The shopping experience may be mostly digital for many shoppers today, but that doesn’t mean those online shoppers should receive a lesser experience. For online retailers, providing a great experience can be an extra challenge. But retailers who have successfully built great customer experiences online
Experiential Retail and Immersive Retail: Two Trends Transforming Shopping Experiential retail and immersive retail are making shopping more engaging for both in-store and online customers. Experiential retail enhances in-store shopping by providing a more enjoyable atmosphere for experiencing products. Immersive retail improves online and in-store
AR vs. MR: Augmented Reality vs. Mixed Reality Augmented reality vs. mixed reality: what’s the difference between AR vs. MR? You’ve probably heard that these technology trends are influencing eCommerce, but you may not be clear on their distinctions. In this article, we’ll explain what
