3D technologies are increasingly popular in online shopping because they give consumers a better understanding of products. This in turn has proven to increase sales and reduce returns. Retailers are working overtime to develop successful 3D pipelines to implement 3D quickly. This includes optimization tools that make 3D models perform better in Augmented Reality (AR) platforms and 3D web viewers.
Quick Answer: The most common 3D file formats for ecommerce and web use are GLB and GLTF (the web standard), USDZ (Apple AR), FBX (animation and game pipelines), and OBJ (universal compatibility). Each format has different use cases: GLB is ideal for web viewers and
The holidays are coming. Is your brand prepared? While 2020 has already been an unprecedented year for retailers, as the holiday season approaches, it’s even more important to consider how the pandemic will impact what is traditionally known as the busiest shopping time of year.
As any retailer or product marketer knows, it’s nearly impossible to sell a product—big or small—without a photograph. Product images allow the prospective purchaser to garner details such as size, attractiveness, functionality, and more in a visual way that simply can’t be communicated by words
By integrating with SAP Commerce Cloud, the Automated 3D CMS solution from VNTANA delivers 3D web and Augmented Reality experiences faster to customers Los Angeles, CA — September 8, 2020 — VNTANA (pronounced vin-ta-na) today announced that its Automated 3D CMS is now available for
