In 2025, the landscape of B2B sales is undergoing a transformative shift, with 3D models playing a pivotal role in revolutionizing how businesses present, market, and sell their products. Once considered a tool exclusive to engineers and product designers, 3D technology has now become a
In the ever-evolving realm of industrial manufacturing, precision and efficiency remain paramount. With advancements in technology, the incorporation of 3D model viewers has become indispensable for manufacturers striving for excellence. These tools serve not only as a medium for visualization but also as a catalyst
In today’s digital landscape, 3D visualization has become a cornerstone of e-commerce, product design, and interactive marketing. As more companies recognize the value of 3D assets, many are considering building their own 3D web viewers. However, this endeavor is often far more complex and resource-intensive
WebXR is a transformative development in the technology world. It is forging a new path toward the next frontier in the realm of reality—what some are calling “extended reality,” or XR. The term encompasses a variety of experiences: virtual reality (VR), augmented reality (AR), and
Introduction As 3D and augmented reality experiences continue to expand across the web, implementing 3D models and virtual try-ons have become key parts of many ecommerce strategies. Retailers and brands aim to showcase products in more engaging, interactive ways to connect with digitally-savvy customers. The
The evolution of consumer and business purchasing behavior is continually shaped by technological advancements. In this era, where online shopping has become increasingly prevalent, businesses are exploring innovative ways to enhance the buying process and reduce uncertainty. A key solution that has gained prominence in
On December 14, 2023, Amazon made a huge step forward by supporting 3D natively within Amazon shops. This has been a long time in the making, but it’s not hard to see why they decided to make this move. Here are some stats on just how powerful adding 3D & AR to Amazon can be for your business:
When Ashley and I started VNTANA, we honestly didn’t think that we’d end up doing much in the digital asset management space. It’s a space crowded with legacy players, and frankly, it didn’t strike us as the most thrilling frontier—our passion was solving the complex
Digital Asset Management systems (DAM) are software platforms used to easily organize, manage, share, collaborate and publish digital content. Traditionally, they were built for 2D images, videos, and audio files. But now that spatial computing is upon us, 3D assets such as FBX, OBJ, USD,
In the ever-evolving landscape of medical technology, effectively showcasing complex and cutting-edge products to a remote audience presents a unique challenge. VNTANA’s medical clients are pioneering manufacturers of intricate medical devices. Their range of advanced, 3D-printed surgical instruments and robotic systems is utilized in surgical
