Puma’s 3D Digital Transformation Journey with VNTANA

Case Study Embarking on a 3D digital transformation voyage alongside VNTANA, Puma is navigating the path to innovation.


Puma, a leading global sports brand, embarked on a transformative journey to leverage 3D design technology to accelerate its product development, enhance product quality, and improve customer engagement. However, the transition from traditional 2D design processes to a 3D-centric approach presented significant challenges, particularly in terms of collaboration and file management across their diverse design teams. 

Puma shoe on the VNTANA Platform


Puma’s transition to 3D design was hindered by their existing IT infrastructure, which was primarily tailored for 2D processes. This limitation made it difficult to share and collaborate on 3D designs efficiently. Additionally, Puma’s use of multiple 3D design programs led to compatibility issues, as many 3D asset management systems, including StyleZone, were tied to single design programs, restricting the seamless exchange of 3D files. Moreover, the large size of 3D files necessitated automated optimization to make them web and AR-ready, a task that was impractical to perform manually for an organization of Puma’s scale. 


To overcome these challenges, Puma partnered with VNTANA, a pioneer in 3D digital solutions, which offered a comprehensive suite of tools to facilitate Puma’s 3D digital transformation: 

1. Integration of VNTANA’s 3D Digital Asset Management (DAM) System:

VNTANA’s platform was seamlessly integrated into Puma’s IT ecosystem, enabling the efficient management and sharing of 3D assets across the organization, regardless of the originating design program. This flexibility allowed Puma’s 3D designers to upload files from a wide range of programs, ensuring no disruption to existing workflows. 

2. Intelligent Optimization for 3D Designs:

VNTANA’s intelligent optimization technology automatically converted Puma’s diverse 3D designs into formats that were optimized for web and augmented reality (AR) applications, streamlining the process without sacrificing quality. 

3. Streamlined Communication with an Embedded 3D Viewer:

The integration of VNTANA’s 3D viewer into Puma’s DAM system facilitated interactive engagement with 3D models. Team members could annotate and comment directly on the models, enhancing collaboration and efficiency. 

4. Early Access to Google Search with 3D Content:

Puma leveraged VNTANA’s early access to publish 3D content on Google Search, achieving a 6% higher click-through rate compared to traditional 2D content, thereby enhancing online visibility and engagement. 


Puma’s partnership with VNTANA successfully addressed the initial challenges, enabling a smooth transition to a 3D-centric design and collaboration environment. The ability to manage and collaborate on 3D designs from various programs in a unified system significantly improved operational efficiency and team collaboration.

The early adoption of 3D content in Google Search not only improved Puma’s online engagement metrics but also positioned the brand as an innovator in the sports manufacturing industry. With a solid 3D foundation established, Puma plans to extend its 3D capabilities across eCommerce, advertising, and other marketing channels, further enhancing customer experiences and engagement. 

“VNTANA offers an industry-leading engine to reduce file sizes and provides us with different output formats. Besides that, it has an outstanding web viewer, which can be implemented anywhere and comes with a headless architecture that allows us to easily integrate it to whatever other platform we need to. Those points combined make VNTANA an invaluable part of our workflow and really enable us to scale our 3D efforts across Footwear, Apparel, & Accessories.”

-Nicolas Joachim Senior Manager Corporate Strategy, PUMA