Lenbrook Boosts Sales & Enhanced Dealer Sell-through with VNTANA 3D Technology

Case Study Revolutionizing Online Shopping for Lenbrook with VNTANA's 3D Digital Asset Management System

Client Overview: Lenbrook International

Lenbrook International, a distinguished subsidiary of The Lenbrook Group, stands at the forefront of the premium audio industry, crafting and delivering exceptional audio products globally through its renowned brands—NAD Electronics, PSB Speakers, and Bluesound wireless multi-room systems. With an unwavering commitment to quality and innovation, Lenbrook International is dedicated to providing an unparalleled audio experience for discerning music enthusiasts worldwide.

 

The Challenge: Adapting to Changing Consumer Behavior in the Digital Era

In the wake of evolving consumer behavior, Lenbrook International faced a significant shift in the preferences of their customers. The increasing inclination towards online shopping, accelerated by the global pandemic, posed a challenge for the premium audio manufacturer. The key question was how to effectively showcase their high-end audio products in the digital realm, both on their own webstores and those of their esteemed retail partners.

The Solution: VNTANA’s 3D Digital Asset Management System

Lenbrook International found a groundbreaking solution in VNTANA’s 3D Digital Asset Management system. VNTANA’s advanced 3D render production capabilities empowered individual buyers to virtually interact with products at the touch of a button, utilizing augmented reality (AR) to visualize audio devices within their own living spaces. This revolutionary approach not only enriched the online shopping experience but also played a pivotal role in boosting conversion rates on Lenbrook’s webstores.

Driving Value: Elevating the Online Shopping Experience

The implementation of VNTANA’s technology not only transformed Lenbrook’s direct-to-consumer channels but also had a ripple effect throughout their extensive network of retail partners. By sharing these immersive 3D renders with select key dealers, Lenbrook empowered them to enhance the online portals, creating a more engaging and lifelike representation of their premium audio products. This collaborative effort not only strengthened the relationship with retail partners but also elevated the presence of Lenbrook’s brands across the entire distribution channel.

Enhanced Benefits: Publishing 3D to Google for Improved SEO and Traffic, and Amazon for Increased Conversion Rates

In addition to the transformative effects on Lenbrook’s direct and retail channels, VNTANA enabled the publishing of 3D content to Google, enhancing SEO and driving increased traffic to Lenbrook’s website. Simultaneously, 3D content publication on Amazon contributed to a notable rise in conversion rates, further solidifying Lenbrook’s position in the competitive online marketplace.

 

Exceptional Service: A Partnership Built on Excellence

Throughout the integration process, VNTANA demonstrated an unwavering commitment to excellence. The VNTANA team consistently showcased exceptional communication, remarkable turnaround times in render production, and a proactive approach in making quick adjustments based on feedback from Lenbrook’s Product Managers. This level of customer service played a pivotal role in fostering a strong and collaborative partnership between Lenbrook International and VNTANA.

 

Results and Future Outlook

Lenbrook International witnessed a significant increase in conversion rates, not only on their own webstores but also across the online portals of their strategic retail partners. The collaborative approach with VNTANA not only addressed the immediate challenges posed by the shift to online shopping but also positioned Lenbrook for continued success in the ever-evolving digital landscape.

As Lenbrook International continues to lead the premium audio industry, the partnership with VNTANA remains a cornerstone in their digital strategy, ensuring that customers across the globe can seamlessly experience and appreciate the excellence of NAD Electronics, PSB Speakers, and Bluesound wireless multi-room systems in the digital realm.