Despite all the technological advances in the retail industry over the past few decades, the fundamental go-to-market (GTM) model is still broken. We design products, manufacture them, and then hope that we correctly picked the styles people want at the correct quantities. There’s a better way. Using technologies such as PLM & 3D Content Management, companies can flip the retail go-to-market model on its head — resulting in a more sustainable and profitable approach.
Read the full article, Design, Sell, Make — Flipping Retail GTM on its head, written by Blake Simms, Global Retail Marketing Director at our PLM partner, PTC.