Fashion brands are under more pressure than ever to create more content, faster — without sacrificing quality or consistency.
That’s why VNTANA and Browzwear teamed up for a recent webinar to share how leading brands are scaling their 3D pipelines from design to distribution.
Here are the key takeaways:
Why 3D Gets Stuck in the Design Studio
Many brands have already invested in Browzwear to power digital design, but those assets often never make it beyond the product team. Without the right tools, 3D models stay trapped in CAD software — leaving wholesale, marketing, and merchandising teams reliant on static images or costly physical samples.
This creates:
- Delays in sell-in and assortment planning
- Outdated assets floating across departments
- Bottlenecks in approvals and vendor collaboration
- Missed opportunities to leverage 3D for marketing and retail partners
How VNTANA + Browzwear Bridge the Gap
Together, Browzwear and VNTANA enable brands to unlock the full ROI of 3D:
- One-Click Publishing: Export directly from Browzwear into VNTANA, where assets are automatically optimized for web, AR, and mobile.
- Centralized Hub: A single source of truth for all 3D assets, so every team has secure access to the latest version.
- Self-Service for Non-Design Teams: Wholesale, marketing, and merhcnadising can use 3D instantly — no CAD licenses, no extra software.
Real-World Example: Puma
Puma has been using VNTANA to extend 3D beyond design. By centralizing assets in VNTANA and sharing them with wholesale buyers, Puma has reduced reliance on physical samples, accelerated decision-making, and improved confidence in retail orders.
The impact? Faster go-to-market, fewer errors, and stronger sell-in presentations that wow retailers.
What’s Next for Fashion Brands
The path forward is clear: 3D shouldn’t end in design. By connecting Browzwear with VNTANA, brands can scale 3D across wholesale, marketing, and eCommerce — creating interactive, real-time experiences that improve sales and speed to market.
👉 Want to see what this could look like for your team? We’re offering a free 3D workflow diagnostic to uncover bottlenecks in your pipeline and show you how to extend 3D across your organization.
