Ten 3D Website Examples for Site Design Inspiration
3D website design has become an essential part of effective eCommerce. 3D websites attract users with realistic graphics that create immersive environments and promote visitor engagement. Technologies such as augmented reality (AR), 3D models, and 3D animation offer interesting, fun, engaging experiences that attract attention and encourage more extended visits and greater interactivity. For eCommerce retailers, this generates more web traffic, higher shopper engagement, more persuasive product presentations, and higher sales conversions.
In this article, we’ll share ten examples of 3D website designs you can study to spark your creativity and inspire ideas for enhancing your own site. We’ll draw examples showcasing various techniques from various industries that illustrate the potential of 3D website technology for increasing eCommerce results.
Main Takeaways:
- 3D website technology and related visual commerce technologies such as augmented reality (AR) can enable site visitors to see products from different angles, select different model specs, preview how items would look on them or in their home or yard, experience virtual tours and stores, or see animated presentations of products in action.
- Online stores using 3D website designs now span across a wide range of industries, including automobiles, electronics, home improvement, beauty, and fashion.
- You can easily add 3D website effects to your site using a user-friendly 3D eCommerce platform such as VNTANA to upload existing 3D models or create them from product photos.
Ten 3D Websites Illustrating an Exceptional Interactive Experience
Here we’ve selected ten examples of 3D website design that illustrate the range of what you can do. We’ve included examples from various industries to show how 3D websites have become mainstream. Our examples demonstrate several of today’s most important applications of 3D web technology, including immersive product previews, engaging virtual try-ons, and animated presentations.
1. Lamborghini: 3D Augmented Reality Virtual Showrooms
Italian auto manufacturer Lamborghini has used augmented reality to build an immersive virtual showroom and provide online shoppers with realistic test-drive experiences.
Lamborghini opened their AR showroom by showcasing their Huracan EVO Spyder luxury sports car. Potential customers who visit Lamborghini’s site can use an iPhone or iPad can tap an option to see the Spyder in AR and view it in their driveway or against other real-life backgrounds. Shoppers can see car exterior and interior features in photorealistic detail, rotate their view, or expand vehicle size to a 1:1 scale.
Lamborghini’s site accomplishes this using Apple AR Quick Look. This technology lets site designers place objects against real-life surfaces and allows users to use touch gestures to move or scale views. Lamborghini’s example shows how AR can provide a 3D preview of almost any physical product.
2. Lenovo: 3D Product Previews
Electronics manufacturer Lenovo uses 3D product previews to help drive computer and electronics sales. For instance, visitors browsing Lenovo’s laptop selection will see options for viewing laptops from multiple angles or clicking to see an animated 3D presentation from Lenovo’s YouTube profile. Lenovo’s site is a perfect example of how simple it can offer visitors a 3D experience by using multiple camera angles to assemble a series of views or an animation clip.
3. Build with Ferguson: Interactive 3D Product Previews
Online home improvement retailer Build with Ferguson uses interactive 3D product previews to sell items for bathrooms, kitchens, and yards. For example, visitors shopping for faucets arrive on product pages with 3D images of products. You can hover over a faucet to see it at a larger size, scroll through different color selections, or click through multiple images of products against different backgrounds and performing various functions. Build with Ferguson’s site shows how you can easily make your site more interactive by allowing visitors to select different viewing options and model specs.
4. Farfetch: AR Virtual Try-on
British-Portugese luxury fashion retailer Farfetch uses AR to let visitors experience virtual try-ons of fashion and beauty products. For example, visitors can see how they’d look wearing different shades of Gucci lipstick. This gives shoppers the convenience of shopping from their homes without guessing which look is right for them.
5. IKEA: AR Home Try-out
Furniture manufacturer IKEA brings furniture into shoppers’ homes with its IKEA Place app. Shoppers using iOS 11.0.1 or higher can virtually place items such as sofas, tables, lamps, and rugs right in their homes. Product images are scaled to life to give shoppers realistic previews of how items fit a room’s size and design and serve desired functionality. IKEA’s site is an excellent example of how AR can make shopping more convenient for online customers, avoiding time-consuming in-store visits and at-home measurements.
6. GEPPIA: B2B AR Showrooms
French processing and packaging equipment manufacturer GEPPIA uses AR to give business customers virtual tours of manufacturing plants that show machines in action. Technology powered by augmented reality agency Artefacto lets visitors see a digital model of an equipment plant from a bird’s-eye view, rotate views to different angles, and zoom in on specific departments, rooms, and machines. Visitors can see where machines fit into the overall workflow or focus on an individual machine to view specs. An autopilot option lets visitors see an animated walkthrough of plant divisions. GEPPIA’s site shows how AR showroom technology can help deliver immersive online walkthroughs to drive B2B sales.
7. RE/MAX: AR Real Estate Tours
Real estate franchise RE/MAX uses AR technology to enhance virtual real estate tours. Home buyers can select a property to see exterior and interior views of homes. Clicking on an image takes visitors to a detailed view where you can see multiple images of the home, look at a property on a map to see what’s nearby, or see a street view of the property; you can rotate 360 degrees and zoom. The RE/MAX website illustrates how AR gives you the ability to make eCommerce shoppers feel like they’re on location.
8. Ralph Lauren: Virtual Stores
Fashion designer Ralph Lauren lets users experience shopping from home through virtual stores. Visitors can follow arrows to navigate through stores to departments and select items for a closer look. Ralph Lauren’s website shows how retailers use digital technology to give online shoppers a virtual shopping experience that simulates an in-store visit.
9. Harbor Wholesale: Virtual Trade Shows
Food distributor Harbor Wholesale has partnered with virtual events provider vFairs to provide virtual trade show experiences. Using a hybrid tradeshow model, Harbor Wholesale hosted an on-site show but invited visitors to participate remotely. Remote attendees could register online, view streamed footage, engage with immersive 3D replicas of live venues, walk tradeshow floors and visit booths online, network with other attendees digitally, and enjoy other experiences simulating physical attendance. Harbor Wholesale’s virtual trade show illustrates how live event experiences can now be brought to online attendees.
10. Shopify: 3D Animation
When eCommerce platform Shopify wanted to introduce a new chip reader, they turned to video production company Skeleton Productions to create a 3D animation. Skeleton created a product demonstration that showed the chip reader transforming into different products representing items for sale on Shopify, such as jewelry and records. Shopify’s site helps illustrate how you can create 3D animation that can help you visualize concepts that would be difficult to depict using other means.
Create Your Own Great 3D Website Today with VNTANA
These examples illustrate that 3D websites have become a vital ecommerce tool for attracting, engaging, and winning customers. Whatever industry you’re in, your competitors are likely already using 3D website designs. If you’re not using 3D website technology yet, you’re losing a competitive edge and leaving money on the table.
VNTANA’s 3D eCommerce platform makes it easy for you to build a 3D website by providing one platform where you can create, manage, and optimize 3D files. Our user-friendly platform makes it easy to upload your existing 3D product models, create them from product photos, and then share them through an embedded web viewer, your eCommerce store, or your social media profiles. This empowers you to give shoppers an interactive customer experience they’ll tell their friends and family about. Schedule a demo today to discover what VNTANA can do for your eCommerce website.
