3D And AR Insights

3D shirt model made in software like Browzwear, CLO, or Optitext optimized for ecommerce

What is 3D model optimization and why is it needed for ecommerce?

3D technologies are increasingly popular in online shopping because they give consumers a better understanding of products. This in turn has proven to increase sales and reduce returns. Retailers are working overtime to develop successful 3D pipelines to implement 3D quickly. This includes optimization tools that make 3D models perform better in Augmented Reality (AR) platforms and 3D web viewers.

A render of a 3d couch in a living room

How PBR is Changing the Retail Game

As any retailer or product marketer knows, it’s nearly impossible to sell a product—big or small—without a photograph. Product images allow the prospective purchaser to

QR code on a mobile phone

QA Meets QR

VNTANA has always made embedding 3D products on User’s site a breeze, but we just made it even simpler. Our platform has added automatic QR