Virtual Showroom Marketing

Virtual Showroom Displays: Boost Product Engagement with 3D and AR Digital 3D virtual showroom innovations are the latest example of how technology is constantly changing and evolving how we do business. Just as dynamic video content has been known to increase sales and is now a standard in the business world for advertising, social media, and more, […]

Web AR: A Guide to Web-based Augmented Reality

Woman using AR mobile product on her phone

Web AR: What It Is, How It Works, and How to Implement It Web AR (web-based augmented reality) lets digital customers experience immersive product previews on browsers without downloading an app. This helps increase customer engagement, traffic, and sales, multiplying revenue while reducing returns. Here’s a quick start guide to what you need to know to […]

3D Advertising: How To Incorporate 3D & AR into Your Marketing

3D Advertising: How to Multiply Your Marketing Results

3D Advertising: How to Multiply Your Marketing Results 3D advertising is the latest strategy brands are using to enhance their marketing results. By giving your customers the ability to interact with life-like 3D Models in real-time, you can make your brand stand out and increase engagement and conversions while cutting costs. Although the technology involved […]

3D Product Visualization: Increase Your eCommerce Sales

3D Model of shoe on VNTANA platform

Over the past decade, the eCommerce sector has experienced explosive growth driven by the increased availability of the internet and increased accessibility of shipping. Online shoppers have become accustomed to the ease of browsing inventory from their favorite retailer or brand from the comfort of their homes. In fact, as more and more brick-and-mortar retailers […]

Virtual Shopping Experiences: Increase Your eCommerce Sales

VNTANA 3d Online Shopping

How Offering a Virtual Shopping Experience Can Increase Your eCommerce Sales The COVID-19 pandemic severely disrupted the retail industry with the forced closure of physical stores worldwide. As consumers rapidly shifted to primarily online shopping, many retailers with three-year plans to join the e-commerce model were suddenly forced to do so overnight. Now, with many […]

What Is Mesh Decimation and Why Is It Vital for AR?

Why Is Mesh Decimation Critical for 3D and Augmented Reality Applications? Mesh decimation is a method of 3D model optimization that simplifies images in order to shrink file size to improve load speed and meet the requirements of various platforms where the 3D models are published such as Facebook, Instagram, and Shopify. This plays a […]

Shopping in 3D: Future Outlook and Predictions

VNTANA 3d Online Shopping

Finding a channel that isn’t already being overused for advertising, consumer engagement, brand awareness and more is tough. Most digital channels are saturated with brands trying to get their message as well as their products out to the masses. In order to make even the slightest blip on people’s radars, you need to stand out. […]

Using PBR in Your 3D Model Design

Tips on Using PBR a.k.a. Physically Based Rendering in Your 3D Model Design PBR is quickly becoming a standard in 3D design. If you didn’t already know, PBR stands for physically based rendering. We are not talking beer, that’s a different PBR. PBR and photorealism go hand in hand when it comes to 3D design. […]

Using 3D & Augmented Reality in Retail Sales and Marketing

3D and augmented reality are buzzwords that are getting used more and more these days. And for good reason. 3D has been proven to increase conversion rates by up to 2x and reduce returns by 40%. According to a recent study by Deloitte and Snap, “interacting with products that have AR (augmented reality) experiences leads […]

How to Scale Your 3D Workflow for Ecommerce

Top Tips from Shopify, Google and Walmart 3D and Augmented Reality (AR) models for ecommerce are quickly becoming mainstream for today’s leading brands. These new technologies are driving significant improvements in ROI for brands of all sizes –increasing conversion rates by up to 94%, and increasing ecommerce cart size by a whopping 61%. 3D and […]