Beyond Automation: VNTANA’s Vision for 3D as the Heart of Digital Content
When Ashley and I started VNTANA, we honestly didn’t think that we’d end up doing much in the digital asset management space. It’s a space crowded with legacy players, and frankly, it didn’t strike us as the most thrilling frontier—our passion was solving the complex problems in 3D. But after three years of close collaboration […]
What is a 3D Digital Asset Management System (DAM) and what makes it different from a regular DAM?
Digital Asset Management systems (DAM) are software platforms used to easily organize, manage, share, collaborate and publish digital content. Traditionally, they were built for 2D images, videos, and audio files. But now that spatial computing is upon us, 3D assets such as FBX, OBJ, USD, GLB/glTF and native design files from programs like Autodesk Maya, […]
Are Brands Sitting on a Treasure Trove of Training Resources?
Anyone who’s participated in or led a product training session for sales associates is familiar with the limitations of the conventional video formats to convey the look and feel of a product. Video overviews and spec sheets leave much to be desired in terms of engagement and efficacy. The dismal numbers on both ends of […]
Augmented Reality 3D Model Technology: Enhance Your eCommerce Site
Augmented Reality 3D Model Apps: Benefits, Challenges, and Solutions Augmented reality 3D model technology can provide eCommerce site visitors with exceptionally engaging experiences. Visitors can see your products from multiple angles, try them virtually, or preview how they look in their homes. This makes products more realistic and appealing, increasing engagement and sales. But implementing […]
Offline vs Real-Time Rendering
With 3D rendering increasingly being used in the fashion industry, we wanted to learn more about how brands can utilize it, and what the future holds for this technology. In this VNTANA Live discussion, we welcomed Yazan Malkosh, Founder and CEO at Swatchbook, Anna Violette, 3D Apparel Specialist at VNTANA, and Richard Evans, VP of […]
Real Time Virtual Try-On with WANNA
The shopping experience may be mostly digital for many shoppers today, but that doesn’t mean those online shoppers should receive a lesser experience. For online retailers, providing a great experience can be an extra challenge. But retailers who have successfully built great customer experiences online are all leaning into one important area – technology. Today, […]
Augmented Reality vs. Mixed Reality: AR vs. MR for eCommerce
AR vs. MR: Augmented Reality vs. Mixed Reality Augmented reality vs. mixed reality: what’s the difference between AR vs. MR? You’ve probably heard that these technology trends are influencing eCommerce, but you may not be clear on their distinctions. In this article, we’ll explain what AR and MR are, illustrate how they’re used in eCommerce, […]
3D Product Image Creation: Five Steps for eCommerce
How to Create 3D Product Images for eCommerce Sites High-quality 3D product images enhance the engagement of your eCommerce site or online store by providing your customers with realistic previews of what you sell. This helps your customers make better buying decisions, increasing satisfaction and sales. This blog will show you a five-step path to […]
5 Ways To Use Augmented Reality In eCommerce
Augmented Reality (AR) is reshaping the face of eCommerce. Online customers now routinely do virtual try-ons of clothing, preview furniture items in their homes, or click on product support captions to see shopping information. These are just a few applications that make augmented reality in eCommerce a game-changer for retailers today. Using AR can give your […]
Virtual Showroom Marketing
Virtual Showroom Displays: Boost Product Engagement with 3D and AR Digital 3D virtual showroom innovations are the latest example of how technology is constantly changing and evolving how we do business. Just as dynamic video content has been known to increase sales and is now a standard in the business world for advertising, social media, and more, […]