Author: Ben Conway

Ben Conway is co-Founder and COO of VNTANA, a SaaS platform that makes 3D asset management and distribution incredibly easy via the industry’s only fully automated 3D optimization and content management platform. Ben has delivered “world’s-first” mixed reality experiences for brands like Microsoft, Intel, Adidas, & Nike across the globe and has been working in the mixed reality space for over nine years. Ben was named to the Forbes 30 Under 30 list in 2018, with VNTANA named to the Inc. 500 list the same year. As COO, Ben oversees all operations and sales for VNTANA’s software platform with a particular focus on retail & apparel clients like VF Corp, Diesel, & Hugo Boss. Prior to co-founding VNTANA, Ben was District Manager at Fortune 300 human resources management software company ADP, where he became a top sales performer. He is a graduate of the University of Southern California’s Lloyd Greif Center for Entrepreneurial Studies, with a BS in Business Administration-Entrepreneurship.

Offline vs Real-Time Rendering

With 3D rendering increasingly being used in the fashion industry, we wanted to learn more about how brands can utilize it, and what the future holds for this technology. In this VNTANA Live discussion, we welcomed Yazan Malkosh, Founder and CEO at Swatchbook, Anna Violette, 3D Apparel Specialist at VNTANA, and Richard Evans, VP of […]

Real Time Virtual Try-On with WANNA

The shopping experience may be mostly digital for many shoppers today, but that doesn’t mean those online shoppers should receive a lesser experience. For online retailers, providing a great experience can be an extra challenge. But retailers who have successfully built great customer experiences online are all leaning into one important area – technology. Today, […]

Augmented Reality vs. Mixed Reality: AR vs. MR for eCommerce

AR vs. MR: Augmented Reality vs. Mixed Reality Augmented reality vs. mixed reality: what’s the difference between AR vs. MR? You’ve probably heard that these technology trends are influencing eCommerce, but you may not be clear on their distinctions. In this article, we’ll explain what AR and MR are, illustrate how they’re used in eCommerce, […]

3D Product Image Creation: Five Steps for eCommerce

How to Create 3D Product Images for eCommerce Sites High-quality 3D product images enhance the engagement of your eCommerce site or online store by providing your customers with realistic previews of what you sell. This helps your customers make better buying decisions, increasing satisfaction and sales. This blog will show you a five-step path to […]

5 Ways To Use Augmented Reality In eCommerce

Augmented Reality (AR) is reshaping the face of eCommerce. Online customers now routinely do virtual try-ons of clothing, preview furniture items in their homes, or click on product support captions to see shopping information. These are just a few applications that make augmented reality in eCommerce a game-changer for retailers today. Using AR can give your […]

Virtual Showroom Marketing

Virtual Showroom Displays: Boost Product Engagement with 3D and AR Digital 3D virtual showroom innovations are the latest example of how technology is constantly changing and evolving how we do business. Just as dynamic video content has been known to increase sales and is now a standard in the business world for advertising, social media, and more, […]

Web AR: A Guide to Web-based Augmented Reality

Woman using AR mobile product on her phone

Web AR: What It Is, How It Works, and How to Implement It Web AR (web-based augmented reality) lets digital customers experience immersive product previews on browsers without downloading an app. This helps increase customer engagement, traffic, and sales, multiplying revenue while reducing returns. Here’s a quick start guide to what you need to know to […]

3D Advertising: How To Incorporate 3D & AR into Your Marketing

3D Advertising: How to Multiply Your Marketing Results 3D advertising is the latest strategy brands are using to enhance their marketing results. By giving your customers the ability to interact with life-like 3D Models in real-time, you can make your brand stand out and increase engagement and conversions while cutting costs. Although the technology involved […]

3D Product Visualization: Increase Your eCommerce Sales

Over the past decade, the eCommerce sector has experienced explosive growth driven by the increased availability of the internet and increased accessibility of shipping. Online shoppers have become accustomed to the ease of browsing inventory from their favorite retailer or brand from the comfort of their homes. In fact, as more and more brick-and-mortar retailers […]

Virtual Shopping Experiences: Increase Your eCommerce Sales

How Offering a Virtual Shopping Experience Can Increase Your eCommerce Sales The COVID-19 pandemic severely disrupted the retail industry with the forced closure of physical stores worldwide. As consumers rapidly shifted to primarily online shopping, many retailers with three-year plans to join the e-commerce model were suddenly forced to do so overnight. Now, with many […]