eCommerce Product Configurator: Get Started With 3D & AR
As consumer purchasing preferences progressively skew towards eCommerce, buyers now crave interactive shopping experiences that can increase purchase confidence. With the average rate of returns for online purchases peaking at 20.8% in 2022, data supports that consumers may visualize a product as enticing enough to purchase but increasingly find it does not meet their expectations. To help effectively drive […]
Augmented Reality Marketing for eCommerce Sales
Augmented Reality Marketing: Increase Your eCommerce Conversions The past decade brought considerable advancements to the eCommerce retail industry, which only grew in popularity during the Covid-19 pandemic. As more and more shoppers shift to online shopping as their primary method of shopping, there’s a clear need for innovative ways for brands to reach their target customers […]
Augmented Reality vs. Virtual Reality: Which Is Best for Your eCommerce Business?
Today there’s a lot of buzz about augmented reality vs. virtual reality. But what does it mean for eCommerce retailers? In this article, we’ll look at how AR and VR differ and how to decide which one is right for your eCommerce applications. First, we’ll take a look a look at what AR and VR […]
3D & Augmented Reality in Social Media: The Future Is Here
How 3D and Augmented Reality Social Media Is Driving eCommerce Sales 3D and Augmented reality social media gives eCommerce brands captivating new ways to connect with customers and promote products. Augmented reality and social media are perfect counterparts, with interactive 3D experiences delivering higher conversion rates and even better performance than video promotions. Social media […]
Augmented Reality Uses in eCommerce: Top 5 Examples
Augmented Reality Definition: What is Augmented Reality? Augmented reality, more commonly referred to as AR, is a three-dimensional (3D) interactive experience that allows consumers to combine computer-generated projections with a view of the real world. Augmented reality uses have exploded in recent years, with consumers now able to view and interact with 3D objects from their smartphone […]
How 3D and Augmented Reality Shopping Is the Future of Retail
Augmented Reality Shopping Is Transforming the Buying Experience Augmented reality shopping is changing the way consumers buy products and services online, and retailers are adopting innovative ways to deliver buyers a satisfying AR experience. From interactive 3D models on ecommerce sites to virtual product try-on, brands are leveraging the latest technology to give online shoppers […]
What’s Your 3D eCommerce & AR Metaverse Strategy?
The metaverse is here! It reads like just an eye-catching headline, but 3D and AR experiences really are beginning to change how we meet, play, socialize, consume fashion and purchase products, and more. While still early, the metaverse and the audience are already here, and the brands who are leading the way in tapping into […]
Beat Supply Chain Disruption With 3D and AR
Covid-19 has impacted the supply chain in what sometimes can feel like an insurmountable way. It has caused substantial impacts to everything from restaurants, grocery stores and other retail stores. From factories to ports and freight carriers, global supply systems are under such strain that the current supply chain problems will wreak havoc on the […]
How 3D Models & XR are Changing Training
In their first guest piece for the VNTANA blog, Cortney Harding, CEO and Founder of the award-winning XR agency, Friends with Holograms, discusses the importance of high-quality 3D models and their innovative use in AR and VR training. Friends with Holograms is a transformational VR/AR agency focused on creating innovative, powerful, and effective experiences for […]
Rethinking & Reordering Your Go-To-Market Strategy
Despite all the technological advances in the retail industry over the past few decades, the fundamental go-to-market (GTM) model is still broken. We design products, manufacture them, and then hope that we correctly picked the styles people want at the correct quantities. There’s a better way. Using technologies such as PLM & 3D Content Management, […]