How VR eCommerce Works

Virtual reality works by using multiple images to simulate the way your two eyes perceive 3D objects. You have two eyes, which is why you’re able to see objects from multiple angles, creating the perception of three dimensions. However, 2D images only present a flat surface, failing to fully replicate this 3D effect.

3D technology restores this experience by presenting two or more images to the eye simultaneously. This can be done by using a VR headset with two lenses, each displaying a separate image, or by displaying images on multiple screens in a physical room.

To further approximate three-dimensional experience, VR can incorporate other sensory modalities. Sensors which track head movements can coordinate shifts in your gaze with adjustments to your visual environment, replicating the experience of turning your head to look in the physical world. Sound effects such as binaural beats or surround sound integrate hearing into the 3D experience. Haptic technology such as gloves and boots can even simulate experiences such as grabbing objects and walking.

VR can be applied to eCommerce in a number of major ways, including:

• Making marketing more engaging: VR allows you to create ads and content which engage audiences and encourage clicks
• Providing virtual previews of your inventory: VR lets you provide customers with an immersive experience of your product and service line
• Delivering three-dimensional views of your product line: VR enables customers to inspect products from multiple angles for a more complete and realistic product trial experience
• Product personalization: VR can allow customers to preview and select product specs, enabling greater customization
• Customer support: VR can be used to enhance product support tools such as tutorials and FAQ guides
  
  

These are just a few examples. VR can be incorporated anywhere in your operations where a more three-dimensional experience would enhance your customers’ experience and achieve your business goals.