How AR eCommerce Works

Augmented reality overlays the digital world with the physical world through the aid of devices such as smartphone and tablet cameras and displays or AR headsets. This blending of the digital and physical allow your customers to place your products in their physical space and interact with them through their smart devices. AR may add other immersive sensory components such as sound and touch.

Applied to eCommerce, AR can let you:

• Allow customers to virtually try-on your product and see what it would look like on their physical selves, such a 3D image of a shoe superimposed on the customers foot when viewed through their smartphone display  
• Allow customers to select personalized options when interacting with a product 
• Enable customers to test the experience of owning a product  
• Allow customers to see your product in their environment before they commit to a purchase 
• Show product information overlaying product images
• Add key customer support captions to product images
  
  

These are just a few examples. Any image of your products or related items can potentially can be enhanced by AR to provide an interactive, immersive online shopping experience that begins to parallel or in some cases exceed what a customer could experience in a traditional purchase process.