Chapter 3:
How 3D and AR Can Spark Your Marketing Campaigns

In the final part of this three-part guide, we will review the benefits of 3D and AR for marketing and sales teams. From increasing sales revenue and accelerating time to market and supporting sustainability, the benefits of 3D and AR add up to a strong case for manufacturers to adopt these technologies.

Why Are Manufactures Using 3D and AR for Sales & Marketing?

For several compelling reasons, 3D and AR have become popular tools for fashion marketing. Some of the most appealing benefits include:

  • Increasing conversion rates and average order value
  • Quickly explaining complex products in and easy to use format
  • Accelerating time to market for your product line
  • Promoting sustainability in your business practices

Let’s look at why 3D and AR benefit manufacturing in these areas:

Increasing Conversion Rates and Average Order Value

The bottom-line benefit 3D and AR offer manufacturers is increasing sales. With the rise of eCommerce, all companies have developed a need to provide customers with an online equivalent to the physical meeting experience.

3D and AR help bridge the gap between physical and virtual reality by showing customers realistic previews of products. For example, a customer can use an AR to see a medical device in the operating room or a piece of equipment in the assembly line.

This creates a more engaging digital selling experience, promoting higher conversion rates and increased average order size. Additionally, customers who’ve experienced realistic 3D and AR previews of products are less likely to return them, reducing losses from returns and increasing profit margins.

Quickly Explaining Complex Products

3D models and augmented reality (AR) can be powerful tools for explaining complex products by providing a more interactive, immersive, and detailed representation of the product. 3D models offer a realistic and detailed visual representation of complex products. This allows users to see the product from various angles and perspectives, helping them grasp its structure, components, and overall design. They can also be animated to demonstrate the assembly process or how various parts of the product work together. This dynamic representation can simplify complex mechanisms, making it easier for users to comprehend the product’s functionality.

AR allows users to interact with 3D models in real-time through their mobile devices or AR glasses. This interactive experience enables users to manipulate and explore the product virtually, enhancing their understanding of how it functions and its different features. It can also show up true-to-size This feature can be particularly useful for products with varying sizes or components that may be challenging to comprehend on paper or in traditional 2D representations. AR can also overlay additional information, annotations, or labels on the 3D model. This layered approach helps break down complex components into manageable segments, providing users with in-depth insights and explanations for each part.

3D models and AR can also be integrated into educational materials or training programs to enhance learning experiences. They make complex product concepts more engaging and memorable for learners.

Incorporating 3D models and AR into your product explanations can significantly enhance comprehension, engagement, and overall user satisfaction, especially for complex products where a detailed and interactive understanding is crucial.

Accelerating Time to Market for Your Product Line

Another significant benefit of 3D and AR for manufacturers is allowing companies to accelerate the process of bringing products to market. Digital designs enable manufacturers to reduce reliance on physical prototypes, speeding up the research and development process.

Moreover, you can use 3D and AR to speed up the process of test-marketing new products before scaling up production. Combining 3D and AR with smart logistics strategies lets you optimize shipping schedules, speeding up the distribution process while cutting warehousing and shipping costs.

Promote Sustainability in Your Business Practices

The benefits of implementing a 3D and AR strategy go beyond any increase in profit. Adopting  3D digital showrooms into your business processes positively impacts your customers, the environment, and your bottom line. Save money on manufacturing costs and in person conferences while simultaneously reducing your carbon footprint and reliance on physical samples by developing, showcasing, and even conducting virtual presentations of your designs using 3D and AR technology.

Imagine presenting an entire product line to a customers or wholesaler before you manufacture any products. Interactive 3D assets allow you to improve your customers’ understanding of your product, collect feedback, and incorporate changes to your design without wasting the resources and materials required to create physical prototypes.

Once your product is ready to be sold to the final consumer, 3D web viewers and AR experiences can further reduce shipping costs and environmental impact by increasing your customers’ understanding of your product, allowing them to buy with confidence, and reducing return rates.

Apply 3D and AR for More Effective Marketing

Now that you know how to create a 3D and AR roadmap and what to look for when implementing it, you’re ready to start applying these technologies and bringing their benefits to your business. The VNTANA platform is designed to assist you with this process, with features that make it easy for you to rapidly implement 3D and AR at scale.

We use an optimization algorithm that lets you compress files without compromising quality so you can deliver 3D product previews with real-time speed. We provide a web viewer so visitors can see your files on your site. Our platform automatically optimizes your files for display on media such as Google, Canva and Power Point presentations. A built-in content management system makes it easy for you to organize your files so employees can easily find your products. Schedule a demo today to see how 3D and AR work in action.