Chapter 3:
How 3D and AR Can Spark Your Fashion Marketing Campaigns

Chapter 1:
How IT Teams Can Create 3D and AR Roadmaps
Chapter 2:
3D and AR Basics for IT Teams
Chapter 3:
How 3D and AR Can Spark Your Fashion Marketing Campaigns
Why Are Fashion Brands Adopting 3D and AR?
Increasing Conversion Rates and Average Order Value
Expanding Your Marketing Campaigns Into the Metaverse
Accelerating Time to Market for Your Product Line
Promote Sustainability in Your Business Practices
Apply 3D and AR for More Effective Fashion Marketing
In the final part of this three-part guide, we will review the benefits of 3D and AR for fashion marketing teams. From increasing sales revenue and expanding Metaverse marketing outreach to accelerating time to market and supporting sustainability, the benefits of 3D and AR add up to a strong case for fashion brands to adopt these technologies.
Why Are Fashion Brands Adopting 3D and AR?
For several compelling reasons, 3D and AR have become popular tools for fashion marketing. Some of the most appealing benefits include:- Increasing conversion rates and average order value
- Expanding your marketing campaigns into the Metaverse
- Accelerating time to market for your product line
- Promoting sustainability in your business practices
Increasing Conversion Rates and Average Order Value
The bottom-line benefit 3D and AR offer fashion brands is increasing sales. With the rise of eCommerce, fashion brands have developed a need to provide digital shoppers with an online equivalent to the physical shopping experience. 3D and AR help bridge the gap between physical and virtual reality by showing shoppers realistic previews of clothing, shoes, and apparel. For example, a shopper can use an AR-enhanced selfie to see what they’d look like wearing a 3D model of your outfit. This creates a more engaging digital shopping experience, promoting higher conversion rates and increased average order size. Additionally, shoppers who’ve experienced realistic 3D and AR previews of products are less likely to return them, reducing losses from returns and increasing profit margins. How much do 3D and AR increase sales? VNTANA 3D eCommerce data highlights some impressive results:- Online conversion rates double when shoppers can preview products in 3D
- Average order value increases, with 63% of U.S. consumers saying they’ll buy more from brands that offer 3D and AR online shopping experiences
- Return rates fall 40%