In the final part of this three-part guide, we will review the benefits of 3D and AR for fashion marketing teams. From increasing sales revenue and expanding Metaverse marketing outreach to accelerating time to market and supporting sustainability, the benefits of 3D and AR add up to a strong case for fashion brands to adopt these technologies.

Why Are Fashion Brands Adopting 3D and AR?

For several compelling reasons, 3D and AR have become popular tools for fashion marketing. Some of the most appealing benefits include:

• Increasing conversion rates and average order value
• Expanding your marketing campaigns into the Metaverse
• Accelerating time to market for your product line
• Promoting sustainability in your business practices

Let’s look at why 3D and AR benefit fashion brands in these areas:

Increasing Conversion Rates and Average Order Value

The bottom-line benefit 3D and AR offer fashion brands is increasing sales. With the rise of eCommerce, fashion brands have developed a need to provide digital shoppers with an online equivalent to the physical shopping experience. 3D and AR help bridge the gap between physical and virtual reality by showing shoppers realistic previews of clothing, shoes, and apparel. For example, a shopper can use an AR-enhanced selfie to see what they’d look like wearing a 3D model of your outfit. This creates a more engaging digital shopping experience, promoting higher conversion rates and increased average order size. Additionally, shoppers who’ve experienced realistic 3D and AR previews of products are less likely to return them, reducing losses from returns and increasing profit margins. How much do 3D and AR increase sales? VNTANA 3D eCommerce data highlights some impressive results:

• Online conversion rates double when shoppers can preview products in 3D
• Average order value increases, with 63% of U.S. consumers saying they’ll buy more from brands that offer 3D and AR online shopping experiences
• Return rates fall 40%

These numbers alone make a case for adopting 3D and AR as part of your fashion marketing toolkit.

Expanding Your Marketing Campaigns Into the Metaverse

3D and AR further increase sales potential by enabling marketing teams to expand their outreach into the Metaverse. Arriving on the scene with a force that can no longer be ignored, the Metaverse constitutes one of the fastest-growing segments of the fashion marketing industry. From 2021 to 2026, the fashion market’s share of the Metaverse will increase to $6.61 billion, a projected compound annual growth rate (CAGR) of 36.47%, according to a report by market research firm Technavio. In 2022 alone, the market will record a year-over-year growth rate of 30.5%. The biggest driver of this growth is the growing number of fashion brands entering the Metaverse space. Innovative fashion brands, big and small, are reaping the benefits of an entirely new revenue stream: digital fashion products in the form of Non-Fungible Tokens (NFTs).  All signs point to the fact that the Metaverse is here to stay and it’s time for brands to develop their 3D eCommerce and AR Metaverse strategies.

Accelerating Time to Market for Your Product Line

Another significant benefit of 3D and AR for fashion brands is allowing companies to accelerate the process of bringing products to market. Digital designs enable brands to reduce reliance on physical prototypes, speeding up the research and development process. Moreover, you can use 3D and AR to speed up the process of test-marketing new products before scaling up production. Combining 3D and AR with smart logistics strategies lets you optimize shipping schedules, speeding up the distribution process while cutting warehousing and shipping costs.

Promote Sustainability in Your Business Practices

The benefits of implementing a 3D and AR strategy go beyond any increase in profit. Adopting  3D digital showrooms into your business processes positively impacts your customers, the environment, and your bottom line. Save money on manufacturing costs while simultaneously reducing your carbon footprint and reliance on physical samples by developing, showcasing, and even conducting virtual line reviews of your designs using 3D and AR technology. Imagine presenting an entire fashion line to a potential retailer or wholesaler before you manufacture any products. Interactive 3D assets allow you to improve your customers’ understanding of your product, collect feedback, and incorporate changes to your design without wasting the resources and materials required to create physical prototypes. Once your product is ready to be sold to the final consumer, 3D web viewers and AR try-on experiences can also reduce shipping costs and environmental impact by increasing your customers’ understanding of your product, allowing them to buy with confidence, and reducing return rates.

Apply 3D and AR for More Effective Fashion Marketing

Now that you know how to create a 3D and AR roadmap and what to look for when implementing it, you’re ready to start applying these technologies and bringing their benefits to your business. The VNTANA platform is designed to assist you with this process, with features that make it easy for you to rapidly implement 3D and AR at scale. We use an optimization algorithm that lets you compress files without compromising quality so you can deliver 3D product previews with real-time speed. We provide a web viewer so visitors can see your files on your site. Our platform automatically optimizes your files for display on media such as Facebook, Instagram, Snapchat, and Google. A built-in content management system makes it easy for you to organize your files so shoppers can easily find your products. Schedule a demo today to see how 3D and AR work in action.